"Gold Flake is a cigarette brand widely sold all over India and Pakistan. The ITC Company is the owner, manufacturer and dealer of the Gold Flake brand. ITC is India’s leading cigarette industry. Gold Flake is probably the largest selling cigarette brands in India. Originally the term gold flake was used in general for the cigarettes that were made by using bright rich golden tobacco. Later on the ITC Company introduced one of their cigarette brands by this name.
 
In the early 70s, the Gold Flake cigarettes were launched all over India. During that period India was considered as a country of wealth and culture. The upper class people used to smoke cigarettes for style. Gold Flake was traditionally marked as a “premium cigarette” deigned specially for the elite and rich citizens of India. Gold Flake, for its high quality and purity has often been compared with gold."
 
From Wikipedia